May 22, 2018
When it comes to your strategy, nothing is more important than market research.
My guest today is Mark Ritson. He’s a marketing expert, consultant, and writer for Marketing Week. Mark sat down with me to share his principles for developing a marketing strategy and how to execute market research.
Mark dug into several...
May 15, 2018
Is there an honest way to approach growth hacking?
Today we tackle how to jumpstart a guilt-free marketing team with growth expert Ferdinand Goetzen. We spoke about the role of growth in authentic marketing teams and where you can go to find the ideal person for the position.
In this episode, we covered:
May 8, 2018
Marketers have become obsessed with conversion optimization over the last few years. We're trying to squeeze conversions out of each part of our website.
But are we forgetting there's another human involved on the other side of the screen?
We tackle that topic in today's episode with Josh Pigford, the founder of...
May 1, 2018
Businesses try to squeeze every lead through the funnel, get you hooked on their products, and produce garbage content to capture your interest. Don’t feed the bears! And by that, we mean, as consumers, don’t give away your email address. And don’t pollute the Internet with unoriginal content. Today, I’m talking...