Jun 26, 2018
Why are so many marketers bad at marketing themselves?
This episode of the podcast tackles an issue most entrepreneurs face at some point: the art of self-promotion. When it comes to marketing ourselves we get uncomfortable. Nobody wants to be another asshole selling our products or services online.
That’s why when I...
Jun 19, 2018
Most companies get the customer experience all wrong—they're too busy drowning in marketing data to see the bigger picture.
In episode 67 of the podcast, author BJ Mendelson stopped by to discuss his views on why most consumer data is worthless and how marketers should take a step back to focus on the product when it...
Jun 12, 2018
Most marketers focus on lead generation but it is enough?
There's another step in your marketing system that comes first: demand generation.
While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for...
Jun 11, 2018
Why is it so damn tough to design a fulfilling career? How do you get the job you want and earn enough money to stop worrying about the next paycheck? This week we're joined by Jennifer Dzuira. She's the founder of GetBullish.com and the annual Bullish conference, where she dishes out advice on feminism and careers....
Jun 5, 2018
Want to spend less time on content creation?
I know the feeling. Producing high-quality content isn’t easy work. But according to content marketing expert Brittany Berger, there’s a better way to make the most of your marketing: content repurposing.
Repurposing content doesn’t mean recycling or reusing old...