Jul 31, 2018
Want to find the best way to learn copywriting?
Neville Medhora from Kopywriting Kourse stopped by the podcast to talk about website copy and his framework for content marketing. If you're ready to conquer your fear of writer's block and face the blank page, this episode is for you.
In this episode, we covered:
Jul 24, 2018
Scarcity and urgency are powerful persuasion triggers, but are they ethical?
We’ve all seen companies misuse urgency with fake limited time offers. They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero.
How can we use urgency in sales...
Jul 17, 2018
You want your website to rank high on Google, right?
You’re in a constant battle to bring in organic traffic and provide a phenomenal user experience. It might even feel like you have to abandon a beautiful design in order to optimize your website for higher conversions or search engine results.
In episode 71, I...
Jul 10, 2018
Why should companies and marketers care about brand positioning?
Positioning is one of those “marketing buzzwords” that gets tossed around a lot. But if you dig into what the term really means, it’s about making your company occupy a distinct place in people’s minds.
My guest in episode 70 is Ulli Appelbaum....
Jul 3, 2018
What motivates customers to buy?
Conventional marketing techniques get it backward. These outdated methods focus on the product first, not the human buying it. They use data to justify the need for a product, like analyzing the demographics of a target market.
But we really buy products and services to help us...